DISPENSING ADVANTAGE
The Dispensing Advantage Webinar Series
Every premium lens conversation depends on two things: patient trust, and confidence in your own recommendations. The Dispensing Advantage is designed to strengthen both. Across four one-hour sessions, you’ll learn how to make premium lenses easier to recommend, easier to explain, and easier for patients to trust.
Why Attend?
- Strengthen how you recommend premium lenses with practical strategies you can apply right away
- Learn language that makes lens value easier for patients to understand
- Handle objections and move patient decisions forward more smoothly
- Learn from the experts with live Q&A sessions
Episode 1
Why Premium Lenses Are Your Practice’s Best-Kept Secret
Wednesday, July 15, 2026 9:00-10:00 a.m. PT
Discover how to make premium lenses your standard of care. Learn how to identify missed opportunities, increase capture rate, and deliver better outcomes with every recommendation.
Episode 2
Confident Recommendations: The Psychology Behind Patient Choice
Wednesday, July 29, 2026 9:00-10:00 a.m. PT
Understand how patients actually make decisions and how to guide them with clarity and confidence. This session shows you how to connect recommendations to real life, simplify complex options, and consistently deliver messages patients trust and understand.
Episode 3
Handling Objections to Premium Lenses—and Winning
Wednesday, August 12, 2026 9:00-10:00 a.m. PT
Turn hesitation into confident decisions. Learn how to identify the real reasons behind patient objections and use a simple, structured approach to address concerns, reinforce value, and move conversations forward with ease.
Episode 4
Translating Lens Innovation into Patient-Relevant Benefits
Wednesday, August 26, 2026 9:00-10:00 a.m. PT
Make advanced lens technology easy to understand and easy to say yes to. This session helps you translate lens and enhancement features into meaningful, real-life benefits, so patients clearly see the value and feel confident in their choice.
Register now to join the full series and start turning confidence into clearer patient decisions.
Have questions or need assistance enrolling? Please email UUniversity@vsp.com.